Sasha Waddell started her interior design business in 1982 after studying at Chelsea College of Art. She quickly made her mark in the then very traditional interior design world by pioneering the now highly recognisable and very popular Swedish Look.

Sasha took the essence of 18th and 19th century Swedish style - a cool and simplified interpretation of ornate French classical decoration - to bring fresh, elegant interiors,  full light, to this country. Unable to find the furniture she needed to complete her vision she began designing her own pieces in 1985, and has created a chic, calm, contemporary yet classic look of her own.

As an interior designer, Sasha's work over the years has been very diverse; from being a consultant for the furnishing fabrics for the Venice-Simplon Orient Express train, and revamping The Organ Room at Glyndebourne, to designing a villa in Turkey. Her private commissions in the UK have been mostly for clients in the media, theatre,film, publishing, fashion and music.

Her work has been featured in most British newspapers, interiors and fashion magazines and Sasha has appeared frequently on television and radio. She has also lectured on her interior design style and taught at various art schools, King's College, Cambridge and at the Victoria & Albert Museum on Carl Larsson. Her book 'New Swedish Style', published
by Conran Octopus is sold world wide.

Sasha was chosen as one of 12 interior designers listed in The Best of British Women, and she is also listed in the top 100 Interior Designers by House & Garden magazine, as well as being chosen by House & Garden as one of the most influential designers in the last decade.


sasha portrait

  photographer Laurie Asprey